01
Public experiences
Brand-controlled web, lead capture, offers, and conversion moments that begin a first-party relationship.
The FitStack platform
One operating architecture across the member lifecycle.
FitStack connects growth, service, commercial operations, and club delivery around shared identity, consent, context, and workflow.
Where the platform shows up
Six connected surfaces. One owned platform.
FitStack is more than a backend or a collection of screens. Each surface serves a distinct operator or member need while sharing the same identity, context, rules, and operating intelligence.
02
HQ administration
Shared configuration, governance, reporting, and operating policy across every market and club.
03
Club operations
Local staff workflows and context for running the day-to-day member relationship consistently.
04
Member surfaces
Connected web, mobile, messaging, voice, and in-club experiences backed by one context layer.
05
Operating agents
Governed agents that act through approved tools, workflows, evaluation, and human handoff.
06
Integration layer
Durable contracts around systems of record, payments, communications, scheduling, analytics, and APIs.
Platform domains
Organized around outcomes—not product menus.
Each implementation is composed from a common reference architecture and tailored to the operator’s priorities, systems, and ownership model.
01
Acquire and understand
Create a first-party view of demand.
Connect public experiences, profiles, identity resolution, consent, member context, behavioral signals, and dynamic audiences before a campaign or agent acts.
- Public web and lead capture
- Identity and consent
- Profiles and member history
- Segments and behavioral signals
02
Convert demand
Turn interest into worked opportunity.
Route leads into configurable pipelines where agents, workflows, and staff coordinate follow-up, qualification, scheduling, offers, and human handoff.
- Lead CRM and pipelines
- Agentic stage workflows
- Tour availability and booking
- Staff ownership and activity history
03
Engage the lifecycle
Move from sends to orchestration.
Build reusable content, one-time broadcasts, ongoing journeys, AI-assisted replies, and event-driven member communication on one governed audience layer.
- Email and SMS templates
- Broadcasts and audiences
- Multi-step journeys
- Delivery, engagement, and reply outcomes
04
Operate the relationship
Make every interaction useful to the next one.
Unify member records, conversations, feedback, reputation, service-recovery work, and staff context across central and club-level workspaces.
- Member and interaction timelines
- Feedback and review routing
- Ticket pipelines and service recovery
- HQ and club operating views
05
Run the commercial core
Own the rules behind revenue and access.
Model memberships, passes, services, add-ons, agreements, offers, billing, payments, collections, and accounting as connected business domains.
- Membership and service catalog
- Offers, agreements, and entitlements
- Billing, payments, and collections
- Auditable accounting boundaries
06
Control access and fulfillment
Connect what a member bought to what they can use.
Represent clubs, areas, schedules, benefits, access profiles, exceptions, and fulfillment rules in the same operating context.
- Clubs, areas, and schedules
- Benefits and entitlements
- Access profiles and grants
- Club-specific exceptions
Integration by design
Keep the systems that earn their place.
FitStack can treat incumbent club management, payments, communications, scheduling, analytics, and other specialist platforms as systems of record or execution. Clear contracts keep them replaceable instead of letting them define the entire experience.
FitStack context + orchestration
Club systems
Payments
Communications
Scheduling
Analytics
Public APIs
Build what comes next
Your platform. Your data. Your roadmap.
Start with the business outcome that matters most. We’ll map the architecture and the path to ownership.